Ordering Branded Merchandise for Events? 5 Steps to Get It Right Every Time

Ordering branded merchandise for your company or event in the EU can be overwhelming. Mistakes like unclear branding, late deliveries or compliance issues cost time and money.

According to the BPMA, 60% of businesses have faced challenges with incorrect or delayed merch orders. This checklist helps EU managers avoid common pitfalls and streamline the process.

Frequently Asked Questions

What mistakes do most companies make when ordering merch?

Unclear briefs, late orders, poor supplier vetting and ignoring compliance.

How long does custom merchandise take to produce?

Usually 1–4 weeks, depending on product and amount.

What files do I need to send for my logo?

High-resolution vector files (AI, EPS, PDF).

How can I avoid delays in merchandise production?

Plan ahead, confirm requirements and provide correct artwork.

Should I order locally or from overseas?

Local suppliers mean faster delivery and easier compliance; overseas may be cheaper but riskier.

What questions should I ask a merch supplier?

Ask about timelines, compliance, samples, minimums and returns.

What are the benefits of eco-friendly merchandise?

Enhances brand image and meets growing EU sustainability demands.

How do I ensure my merchandise complies with EU regulations?

Work with experienced suppliers.

Identify and Avoid Common Mistakes

Many companies skip crucial steps when ordering branded merch in the EU - unclear briefs, poor supplier vetting and last-minute changes are frequent culprits.

According to the British Promotional Merchandise Association (BPMA), clear communication and early planning are key to successful outcomes.

TELL ME MORE

Understand Production Timelines

Custom merchandise production in the EU usually takes 1–4 weeks. Factors include product complexity, order volume and supplier location.

Rushed orders often lead to errors or higher costs. Build in extra time for proofing, approval and shipping - especially for cross-border orders.

WHAT ARE THE OPTIONS?

Prepare the Right Logo Files

Quality printing starts with the right files. Suppliers typically require high-resolution, vector files (AI, EPS, PDF).

Low-res or incomplete artwork causes delays and poor results. Confirm requirements early and ensure your branding assets align with company guidelines.

YOUR UNIQUE DESIGN

Local vs. Overseas Production: What’s Best?

Choosing between EU-based and overseas suppliers depends on priorities. Local suppliers offer faster delivery, easier communication and better regulatory compliance.

Overseas options may be cheaper, but carry risks—longer lead times, customs delays and less transparency. For urgent or high-value orders, EU-based production is often safer.

Key Questions to Ask Your Supplier

Before committing, ask:

  • What are the production and delivery timelines?
  • What are the minimum order quantities?
  • Can I see a sample before full production?
  • How do you ensure compliance with EU regulations?
  • What is your return and quality assurance policy?
  • Do you offer eco-friendly materials?
WHAT IS THE PRICE?

What Now?

Ready to simplify your next branded merchandise order?

Contact us for fast, reliable custom production solutions tailored for EU companies.

👉 Book your FREE consultation today or:

ADAM WROBEL (OWNER)

AHEAD PROD.

+420 727 944 046
info@aheadprod.com

LET'S MAKE YOUR BRAND VISIBLE!