How to Choose the Best Branded Lighter for Your Campaign

With more than 40 million units sold daily worldwide, BIC’s reliability, safety and branding potential continue to outperform newer, cheaper alternatives.
If you're a marketing manager or event organizer looking to make a lasting impression, it might be time to ask: why are BIC lighters still the go-to choice?

Frequently Asked Questions

Are Why are BIC lighters so good?

BIC lighters are durable, reliable, and meet the highest safety standards. They are tested over 50 times for quality and provide a consistent flame every time.

Why are BIC lighters the best?

Their mix of safety, EU production, customizable design and high user trust makes them a standout for both consumers and brand campaigns.

Who designs BIC lighters?

BIC employs in-house industrial designers and partners with international creatives for special editions, ensuring both form and function are considered.

We can make an individual design for you, charge-free, constant us!

Who makes BIC lighters?

BIC lighters are produced by SOCIÉTÉ BIC, a French company with manufacturing facilities across Europe and the globe.

Can I brand BIC lighters legally in the EU?

Yes, using certified suppliers who comply with REACH and ISO safety.

Is it legal to give away lighters at EU events?

Yes, as long as the event permits and age restrictions are respected.

What industries use branded lighters?

Music, nightlife, cannabis, automotive, tobacco and fashion

What’s the average lifespan of a BIC lighter?

1,000–3,000 ignitions depending on model. Often lasts 2–4 months with daily use.

Unmatched Safety Standards

BIC lighters undergo over 50 automated quality checks before they leave the factory.
According to the European Commission’s General Product Safety Directive, BIC exceeds all lighter safety requirements, especially in flame control and child-resistance.

SEE OPTIONS

Recognized Brand Value and Design

BIC has over 45 years of brand heritage and that trust translates into how people perceive your merch. BIC lighters are instantly recognizable - a factor that dramatically boosts your campaign’s reach and perceived professionalism.

CUSTOM DESIGNS

Made in the EU, Trusted Worldwide

Many BIC lighters used in European merch campaigns are produced in Spain and France, ensuring compliance with EU production laws and environmental standards.

For B2B campaigns in Germany, Austria, Netherlands or Czechia - this is a major selling point.

YOUR UNIQUE BIC

Budget-Friendly Without Sacrificing Quality

While not the cheapest on the market, BIC lighters provide the best cost-per-impact ratio.
One study by ASI found that a lighter has over 1,000 impressions during its lifetime - meaning YOUR LOGO is seen again and again.

Fully Customizable, Always Functional

From sleek matte finishes to full-body digital printing.
BIC lighters can be branded to suit your campaign and unlike many low-cost giveaways, BIC lighters actually get used - offering practical value and daily brand exposure.

WHAT IS THE PRICE?

What Now?

Looking for reliable, safe and stylish branded merchandise for your next campaign?
We help B2B companies across the EU launch branded products that boost visibility and ROI - with fast production and zero stress. 

👉 Book your FREE consultation today or:

ADAM WROBEL (OWNER)

AHEAD PROD.

+420 727 944 046
info@aheadprod.com

LET'S MAKE YOUR BRAND VISIBLE!